Company : GuideTrip
At GuideTrip, we connect travelers with local guides globally to search for and book very unique and authentic travel experiences on both web and mobile app platforms. Launched in April 2014, GuideTrip is now present (August 15th 2014) in over 35 countries and has over 600 validated tour guides and over 800 curated tours and activities on its platform. While being selected amongst the 11 startups from 1500 globally to be accelerated by GSF, we are incorporating in Canada while setting the product team in the tech powered Bangalore.
Website : www.guidetrip.com
Job Role : Digital Marketing Manager
Eligibility : Any Graduate
Experience : 0 – 5 Years
Job Location : Bangalore
Walk-In Date : 30th September 2014
# If you live and breathe digital marketing, we want to talk to you.
# We are looking for a Digital Marketing Manager to develop and implement our marketing campaigns across all mobile and web channels.
# Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
# Design, build and maintain our social media presence.
# Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
# Identify trends and insights, and optimize spend and performance based on the insights.
# Brainstorm new and creative growth strategies.
# Plan, execute, and measure experiments and conversion tests.
# Collaborate with internal teams to create landing pages and optimize user experience.
# Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
# Instrument conversion points and optimize user funnels.
# Collaborate with agencies and other vendor partners.
# Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
# BS/MS degree in marketing or a related field.
# 1+ years of experience in digital marketing.
# Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
# Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
# Experience in optimizing landing pages and user funnels.
# Experience with A/B and multivariate experiments.
# Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
# Working knowledge of ad serving tools (e.g., DART, Atlas).
# Experience in setting up and optimizing Google Adwords campaigns.
# Strong analytical skills and data-driven thinking.
# Up-to-date with the latest trends and best practices in online marketing and measurement.
How to Apply:
Interested candidates Direct walk-in to the Company Address.
CCD, HSR Layout,
Sector 1, 12th Cross,
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